Technical Director

Simon Sanderson

Simon's experience and accomplishments really deserve more than a single column in an 'About Us' section on a website. Simon's list of achievements are (to say the least), varied and he is a true 'Artisan' of his craft. Simon has expert knowledge of composite design and engineering and has designed and built everything from two Round Britain Power Boats to the the first Speed Sailing Hydrofoil. Other areas of expertise include Speed Sailing Design and competition, Aerofoil Design (Air & Water), Planing Yacht Hull Design and Super Cavitation (the good kind). Simon and Jimmy Lewis have been good friends since the 1980's after meeting on the Hawaiian Island of Maui.

Watersports Operations Manager

Annalisa Nathalia Dovey

Not just a super smiley, bubbly ball of energy, Annalisa also brings a wealth of experience, knowledge and skills As a qualified SUP, Kitesurf and Dingy instructor, Annalisa combines a passion for watersports with long-standing local knowledge. She grew up sailing in Brancaster Staithe, even teaching at the original Northshore. Since then she has competed nationally and in Europe in Kitesurfing and traveled the world seeking wind and waves. At the same time she has had a long career in education as a teacher, counsellor and coach, from primary school to universities and in outreach work where she has delighted in helping others find their best lives and joy. She is 100% enthusiastic about sharing her love of the beautiful North Norfolk coast whilst introducing everyone to the wonderful world of watersports.

Business Manager

Chris Holt

Chris has been surfing since he was a nipper at St Ouens beach in Jersey. Simon introduced Chris to Stand Up Paddling in 2015 and he immediately realised the potential of paddle surfing for making the most of the less powerful waves that Norfolk has to offer. Chris is a qualified BSUPA Instructor and Life Guard with a number of years instructing under his belt including sailing, windsurfing and mountain bike instruction.